Panel Discussion with ADWEEK New York: Brand Alchemy

It was such a pleasure to return to Adweek New York this year and join in the IP and content conversation with Ann Hand, Jared Scott and Kristin Patrick. Even more exciting, it gave me the chance to share Build-A-Bear Workshop’s IP excitement for this holiday with the animated “Glisten and the Merry Mission” movie. Truly a “Phygital” initiative, it’s debuting in Cinemark theaters Nov 3, the loveable characters will be available as furry friends in both our workshops and on line, and the movie will surprise and delight in our other digital platforms as well.

Adweek New York