MIDSIZE

Midsize: The Truths and Strategies of Marketing in Midsize Firms

After working in both large and midsize firms across various business sectors, Julia had a revelation: the size of the firm matters. Marketers need the right set of skills and insights to drive growth in a midsize company.

So she wrote the Midsize Marketing Playbook. 

Midsize provides an insider’s look at the unique challenges and strategies to drive success with limited resources. Smart, scrappy, and savvy, this book features engaging stories from Fitzgerald and other leaders in the marketing space, giving readers effective strategies to use for their own midsize teams.

This book is for anyone in midsized marketing (CEOs to recent college grads and everyone in between) looking for a no-nonsense read that will empower you to make a big impact without the big company trappings.

Because when it comes to marketing, size really does matter.