Yes, Size Really Does Matter!

Let’s face it, size or scale matters in a lot of situations. But does the size of a company really make a difference to your professional growth as a marketer?

In my 20-year career at both multi-billion dollar corporations and midsize companies, I’ve seen the truths, secrets and strategies for success at firms of various sizes. But it was the midsize companies that truly made a difference to me when it came to learning, growing, trying new skills, applying what I’ve learned and making the best out of my creativity.

The truth is these firms won’t have the fancy marketing budgets or outsized teams of large companies. They’ll push you out of your comfort zone and demand that you be scrappy, efficient and creative to thrive as a marketer in ways big corporations will not.

In my latest book Midsize, I present an actionable recipe for marketing success at midsize firms for marketers, CMOs as well as CEOs. I share insights and anecdotes from my own experiences as well as those from others in the marketing space to help you understand why size really does matter for you to reach your career goals.

Visit juliacfitzgerald.com to learn more.

Midsize is now available for purchase here.