Mind-Reading or Data Detective Work?

A lesson in marketing detective work: I subscribe to a digital music service, and they noticed I listen to a lot of Imagine Dragons. (Don't judge me!) 

So they sent me an email with the band’s concert schedule for this year and a link to buy tickets. It’s borderline creepy, but I did not mind. Why? Because it has value to me. I'll be the one singing “Follow You” at the top of my lungs in Boston this summer.

With today’s digital tools, every company, no matter what size, can get great insights into their customers. By leveraging a company’s email database, e-commerce customers, social media followers, and even website visitors, there is a bounty of information that can paint a picture in aggregate of who your customer is. 

Not to mention, these digital tools have also made it much less expensive to launch quantitative studies in which targeted respondents answer online. 

Grab a copy of Midsize here and earn more about digital detective work for marketers.